New Miracle Balloon, now Hotter

Originally a televised fundraiser first aired in 1983, Children’s Miracle Network — now Children’s Miracle Network Hospitals — has since raised over $4.2 billion in funds that go directly to over 170 children’s hospitals. Most impressively, a lot of those billion dollars are raised $1 or $2 at a time through the sale of the paper “Miracle Balloons.” This month Children’s Miracle Network Hospitals announced its name change along with a new identity done pro-bono by the Cincinnati office of Landor.The Children’s Miracle Network Hospitals name is an evolution of the previous and better communicates what the organization does. It helps to clarify the mission, while retaining the equity and recognition earned over decades. Known nationally f