New Logo and Identity for Big Brothers Big Sisters by Barkley

Established in 1904, Big Brothers Big Sisters is a non-profit organization that helps children realize their potential and build their futures through mentoring relationships. The largest donor- and volunteer-supported mentoring network in the U.S., Big Brothers Big Sisters makes monitored matches between adult volunteers (“Bigs”) and children (“Littles”), ages 6 through 18, to develop positive relationships. With 270 affiliates in all 50 states, the organization has served nearly 2 million children. This month, Big Brothers Big Sisters introduced a new identity designed by Kansas City, MO-based Barkley. A one-page site with the new look can be found here. In collaboration with Barkley, the firm managing the brand transformation, Big Brothers Big Sisters of America