New Logo and Identity for Martin by Born & Raised

Established in 1976, Martin is a vocational education and training institution in Australia offering government-accredited diplomas in business, management, information technology, marketing, graphic design, events, and tourism. With campuses in Brisbane, Melbourne, Gold Coast, and Sydney, each with an average of 400 students, Martin offers full-time, part-time, online, and distance learning. Earlier this month, the college introduced a new identity designed by Sydney-based Born & Raised.Martin College has existed for over 35 years, providing diplomas across Business and Marketing, Graphic Design and IT, Travel and Tourism. But despite its heritage, the brand has lacked any distinction in market — and talked to all student types in the same generalist manner. With an ambitious ne