New Mobile Provider Blows into Canada

WIND, the first new mobile service provider to enter the Canadian market in ten years, launched in Toronto and Calgary in December of 2009 and was expected to provide fresh competition in the Canadian wireless market by offering low-cost plans and services as an alternative to Bell Mobility, Telus and Rogers Wireless which have dominated the Canadian market for decades. Canadians have long complained of high cellphone bills in comparison to much of the world and many consumers were expecting WIND to make a dent in mobile service prices by introducing low rates and forcing competitors to follow suit, but it doesn’t seem like to be the case so far. Existing Greek and Italian versions of WIND. WIND is a European import, already operating in Greece and Italy under the same brand, althoug