New Name, Identity, and Packaging for SAVEME by SKINN

Launched in 2021, SAVEME is a new brand of still and sparkling water that has been canned at the source in the Austrian Alps and available as a direct to consumer product in Belgium. Containing a pH value of 7.9+ — which I don’t know how that ranks in all things pH but it must be high enough to highlight as a selling point — the water is packaged in 100% recyclable cans instead of plastic bottles which supports SAVEME’s positioning as a brand concerned with the environment: The name is a contraction of Save Mother Earth and the customizable cans are meant to serve as a protest canvas for people to share their own message to “help us all imagine tomorrow’s better world”. The water is sold in packs of 24 with limited edition cans based on user-generated designs. The i