New Name, Logo, and Identity for Copi by Span

(Est. 2022) “Copi is an environmentally friendly choice, it is a local, wild-caught fish from the fresh waters of the Midwest. Copi is the new brand name for a fresh fish known as Asian carp that now over-populate Midwestern rivers and lakes. The name Copi refers to the ‘copious’ or abundant amount of these invasive, fresh fish that over­-consume the small food items native fish need in their diets to survive. Asian carp are considered four species of local fish — Bighead carp, Silver carp, Grass carp, and Black carp. Copi’s savory, mild flavor make it the perfect wild-caught fish for stews, ramen, curry, and soups.” Meet the fish formerly known as Asian Carp. Logo. Logo with tagline. Logo with sandwich. Possible copi dishes. Packaging. Website. Poster. Advertising. Banners. Sw