New Name, Logo, and Identity for Aplo by GoodLove

Established in 2019 and previously known as SheeldMarket, Aplo is an EU-licensed crypto-broker offering professional investors a way into digital assets for the first time. Based in Paris, France, it offers hundreds of tradable pairs beyond bitcoin and ethereum; it provides a range of investment tools, from spot trading to cross-margin; it is a registered custodian and broker-dealer with the AMF; and you get the simplicity of an OTC combined with the price discovery of an exchange. All of which are things I copy-pasted that sounded like they are relevant to understanding what Aplo is but that I have no idea what they mean. tl;dr, crypto. The new identity for Aplo has been designed by London, UK, GoodLove. The new name (which means ‘simple’ in Greek) reflects a more straightforward, focusse