New Name, Logo, and Identity for Going by DesignStudio

Established in 2015 as Scott’s Cheap Flights, Going is an email subscription service that sends out flight deals for international and domestic (U.S.) destinations (currently available only for flights originating in the U.S.) — members save an average of $200 on domestic economy flights, $550 on international economy flights, and $2,000 on international business and first class flights. Founded by Scott Keyes after he found the best flight deal he’d ever seen — $130 roundtrip from New York City to Milan — the aptly-named service started as an email list for friends and family that has now grown into a service with more than 2 million members and a team of more than 60 employees that, together with its own software, discover flight deals and mistake fares up to 90% off. Growing into