New Name, Logo, and Identity for Hammer Series by Designwerk

(Est. 2017) “The Hammer Series will push the world’s best cycling teams to the max across the core cycling disciplines to find the ultimate winner. Each event in the series – run in partnership by Infront Sports & Media and Velon – will consist of three high-intensity days of racing in a format that will test the teams to their limit by featuring different types of riding, and is guaranteed to go down to the wire. Five riders from each team of seven are selected to tackle each day’s discipline with the ultimate goal to cross the finish line first after three punishing days. Each day will feature multiple laps of between 8-10km ensuring wherever fans are on the course they will get the ultimate view of the action.” Logo. Logo-as-window. Poster. Event