New Name, Logo, and Identity for Huma by Koto

Established in 2011 (as Medopad), Huma, headquartered in London, UK, is a global health tech company that partners with scientists, technologists, healthcare, and pharma professionals to understand, treat, and help prevent poor health. Their main focus is on the collection and distribution (among doctors and health providers) of patient data captured through wearable devices and parsing of digital biomarkers through their own app into usable insights. This month, Huma introduced its new name and identity, conceived and designed by London-based Koto. Huma is a benevolent and lucky mythological bird and symbol of Persian history. Immortal, it’s said to renew itself in fire like a phoenix. It never comes to rest, living its entire life flying invisibly high above the earth. It has both