New Name, Logo, and Identity for Popular by Brand Union

Established in 1926, Banco Popular (Popular Bank) is one of the biggest bank groups in Spain with presence in its home country and the rest of Europe — 2,000 and 200 retail locations respectively, with more than 15,000 employees. Earlier this month, the bank dropped Banco from its name, going solely by Popular, and introduced a new identity designed by the Madrid office of Brand Union. Logo evolution. The bank’s name has been simplified from ‘Banco Popular’ to just ‘Popular’, and was revealed alongside a new positioning and visual identity, symbolising the bank’s plans for the future. The new brand was presented at a press conference at Abelias, the corporate headquarters in Madrid.Brand Union press release Logo detail, with tagline “Con paso