New Name, Logo, and Identity for Telly by Studio Najbrt

Launched in the Czech Republic in 2006, DIGI is a direct to home satellite television service that is also available in Romania (where it’s headquartered) and Hungary. Originally airing mostly sports — and by sports I mean football and by football I mean the sport that if I call soccer people in the comments get upset with me — in the Czech Republic, 2010 saw an increase in programming, infrastructure, and offerings (mainly internet connection) when Czech investment group Lama Energy Group joined them. Today, DIGI — in the Czech Republic only — is changing its name to Telly and has introduced a new identity designed by Prague, Czech Republic-based Studio Najbrt, who also did the naming. We came up with the friendly name and sharpened its look a little with a s