New On-Air Look for A&E by Troika
Launched in 1984, A&E (originally Arts & Entertainments) has grown from a fuddy-duddy channel with a niche viewership to a reality TV powerhouse in the late oughts to a surprisingly contemporary purveyor of original programming today. Its current roster of Bates Motel, Duck Dynasty, and Storage Wars among other shows has made A&E one of the best representatives of the cable TV revolution. In 2008 it updated its logo, reported here, and has since maintained it well while changing tag lines that reflect its programming. The last one, “Be Original”, announced in October started to get air time in early December along with a new on-air look and overall identity upgrade by Los Angeles, CA-based Troika.A full case study with additional images and explanations can be found