New Packaging and Brand Campaign for Appy Fizz by Sagmeister & Walsh

Introduced in 2005, Appy Fizz is a sparkling apple juice drink available in India. Produced by Parlé Agro, the largest Indian food and beverage company (who also make Frooti), Appy Fizz builds on its predecessor, Appy, which was a regular, non-carbonated juice. This week, Appy Fizz introduced new packaging and brand campaign designed by Sagmeister & Walsh featuring Bollywood star (and current protagonist in ABC’s Quantico) Priyanka Chopra. Old packaging line-up. (Here is a non-render photo of the main bottle, if you are curious as was I.) Old ad sample. For an old TV spot, especially if you are curious about what an anthropomorphous soda bottle would look like, see here The old look was barely okay but mostly it lacked refinement, although I’m not sure the expectations of a