New Packaging for AIAIAI’s TMA-2 done In-house and by Kilo

Established in 2006, AIAIAI is an audio design company based in Copenhagen, Denmark, and specializes in headphones. Its flagship product is the TMA-2 — an evolution of the TMA-1 and both named after 2001: A Space Odyssey‘s “Tycho Magnetic Anomalies” — that allows customers to build their own headphones from 18 different components that encompass speaker units, earpads, headbands, and cables, for a possible 360 combinations. You can configure your own or buy a pre-set. To accommodate the modularity of the product AIAIAI introduced a flexibly packaging system designed between their in-house creative department and local firm Kilo. I was originally planning on posting this as a Friday Like but the concept and execution are impeccable and I thought it deserved its