New Packaging for Evolution Harvest and Not So New Packaging for Evolution Fresh by Hornall Anderson

Established in 1992 by Jimmy Rosenberg — who previously established Naked Juice and sold it to PepsiCo — Evolution Fresh, purchased by Starbucks in 2011, is a line of “cold-pressed/high pressure processed” juices whereby produce is pulverized to pack more stuff per serving and then stored for longer periods of time. The premise is that this is juicier juice. (More about this trend here). The Evolution Fresh bottle label was redesigned back in 2012 by Seattle, WA-based Hornall Anderson — here is their case study — and started appearing in Starbucks locations, followed by the launch of its own store, and most recently the opening of a brand new $70-million/264,000-square-foot production facility, it is now poised to break bigger with national distribution