New Wordmark and Identity for Duolingo by Johnson Banks

Established in 2012, Duolingo is a free, science-based language-learning platform that has become one of the most common used ways to learn a new language. Offering 91 total language courses for more than 30 distinct languages online as well as in Android and iOS apps, Duolingo has 300 million users worldwide. A big part of its appeal is that it’s built to feel like a game, allowing users to compete with friends, earning points, leveling up, and earning virtual currency, all in bite-sized lessons that are easy to get through. We have covered Duolingo twice: in 2013 when they first redesigned their owl from creepy-robotic to fun-cartoon-y and in January of this year when they kept the cartoon-y approach but flattened the angle and created a cohesive set of illustrations. Recently, Duo