Nice but not Too Nice

With more than 7,700 stores across the U.S., Walgreens is the largest drugstore chain in the country and it has long carried its own private label brands offering discounted prices on common household and grocery items. This past August Walgreens introduced its new Nice! brand which will include over 400 items when it fully launches at the beginning of 2012. The logo and packaging have been designed by New York-based CBX.Nice!™ features a bold, clean design aimed at being easily recognizable and simplifying the shopping experience. Current store brands including Café W, Deerfield Farms, W and others will be phased out and transitioned to Nice!™. The change is Walgreens latest move in its strategy to build its private brand business, including consolidation of many of the