Nonprofit Brand Score Tool

Hyperakt has put together the Nonprofit Brand Score, a tool that uses 16 simple questions to define the current state of clarity, resonance, distinctiveness, and influence of your organization. There is instant gratification with a no-strings attached result provided right away. Here is the result for Brand New, if it were a nonprofit (which shows that even if you are not a nonprofit you can still get a relevant result while also gaining some introspection as you answer the questions.)