Nooka goes Bold

Established in 2004, Nooka is a product and fashion design company whose fame rose with the introduction of a wrist watch that displayed the time in a rather unconventional way — while the hour of the day was displayed in a big bold number, the minutes were rendered through a horizontal bar that filled in as the hour went by. From there, the watches’ display got more abstract and playful and with more success and recognition, Nooka has grown into a full brand of products, from the original watches to belts, wallets, eyewear, and even fragrance. Nooka has a bit of a funky new-agey philosophy, i.e., “Creates physical manifestations of ideas”, or “Promotes universal communication via the form and visual language of fashion and design” or “Brings a tec