New Logo and Identity for Sing King by Nomad

Established in 2012, Sing King is the world’s largest online karaoke track depository with a huge presence on YouTube. With over 3.3 billion views and 7 million subscribers, Sing King re-records thousands of tracks with simpler instrumental compositions, adds the synched lyrics, and posts new videos almost every day — 2,193 videos to date. Based in London, UK, the small company has managed to create, publish, and monetize this tricky content legally, working out agreements with Sony/ATV, Kobalt, and Universal Music Group. Looking to expand into mobile and smart TV apps as well as and a standalone web destination, Sing King has introduced a new identity designed by London-based Nomad. As leaders in their field, Sing King are well placed to lead the charge with changing the perce