Not Maybe but Definitely

In case you missed the big news this weekend, Oasis, one of the best-selling bands of all time, will be doing a reunion tour in 2025, playing 14 dates in Wales, England, Scotland, and Ireland. Why is this on Brand New? Because despite the band being on hiatus for 15 years, the above image is a fantastic case of brand recognition that triggers an association to the band’s classic logo, all based on some very simple and generic design traits: An italic sans serif, two thick strokes, a rectangle. Instantly Oasis.