Brand
2023Not so Free Free Rein
Free Rein, which we covered last month and had the notoriety of being founded by actor Cole Hauser, who plays Rip Wheeler on Yellowstone, is being sued by Bosque Ranch, a 1,000-acre premiere equine facility owned by Taylor Sheridan, creator of Yellowstone, for the similarity in their logos, both of which follow the design of literal brands for cattle. Part of the problem is that Bosque Ranch recently launched its own line of coffee too.
Closest kin
New Logo and Identity for Free Rein by Preacher
Brand
New Logo and Identity for Free Rein by Preacher
New Identity for Academy Sports + Outdoors by Guerilla Suit and In-house
Brand
New Identity for Academy Sports + Outdoors by Guerilla Suit and In-house
Pa-two-gonia
Brand
Pa-two-gonia
Publication
Clifford Jago’s lockdown project is a playful reimagining of the iconic Helmut Newton book, Sumo

Identity
Andrés Higueros avoids coffee shop clichés with a BoJack Horseman-inspired brand identity