Now You See Me, Now Brew Don’t

This Friday, March 8, for International Women’s Day, Molson is launching its multi-year partnership with the Professional Women’s Hockey League (PWHL) by showcasing modified uniforms for Toronto and Montréal. The league’s uniforms have the name of each player above the number, which is obscured by players with long hair, so Molson is “sacrificing” its own visibility by taking the area above the number and placing the player’s name under the number to give them higher visibility. UniWatch calls bullshit on it at the link.