Only Pour-Overs in the Building

Not strictly a brand-related story but this is an amazing, collective signage visual experience: The Cafe Apartments in Ho Chi Minh City, Vietnam, is a 9-story building with over 50 independent businesses. Not just cafés, the building also houses restaurant, retailers, and beauty salons with the ones occupying the units facing the street getting their own balcony to put up their own signage, yielding a cacophony of a facade.