Penguin See, Penguin Do

Alex Cornell, a current MBA student at San Francisco’s Academy of Art, and intern at the place of business of artist/musician Scott Hansen, ISO50, has enviable poise and talent for blogging about design and designing for the blogging audience. In case you missed it, he recently rebranded Playboy as a school assignment, showcasing all of his process. Alex was recently hired to design the logo for Plancast, a start-up that offers “a service for sharing your upcoming plans with friends,” and putting his professional money where his student mouth is — or something to that effect — he has posted a very nice round-up of his process that is very much worth a look.