Pirates, the Best Target Audience

Established in San Francisco in 2002 by renown writer Dave Eggers and educator Nínive Calegari, 826 is a unique organization that tutors and provides workshops for kids ages six to eighteen on writing and ultimately on creative expression. The San Francisco building where the classes took place, located at 826 Valencia Street (hence the name 826), was zoned commercial and the logical thing to do was to set up a pirate supply storefront which, according to David Byrne, is “definitely one of the top five pirate stores.” And in that same spirit, the 826 chapters in New York and Los Angeles are flanked by retail stores like the Brooklyn Superhero Supply Co. (designed by Sam Potts) and Echo Park Time Travel Mart (designed by Stefan Bucher), respectively. With a wide range of