Public: By the Public, for the Public

Launched this past March, Public Mobile is the fifth mobile provider to set up shop in Canada, a country on a stronghold of its three biggest carriers, Rogers, Bell, and Telus. (In January we reported on Wind, the fourth carrier to enter the market.) Public Mobile offers a simple deal: For $40 you can talk and text all you want. That is, as long as you live in the provinces of Ontario and Quebec where it is able to provide service which, granted, are the most populous of Canada, but still a few thousand miles short of nationwide coverage. Nonetheless, Public Mobile is setting itself up as the carrier of the people both in its name and in its branding. Not sure what’s going on in this image, but it shows a bunch of the print ads. Image source. At the heart of their pitch is people, pe