Rounded Letterforms Arrive in Perú

Back, way back, in the end of the nineteenth century the Banco Internacional del Perú began its operations and went through numerous changes in the twentieth century, being owned by the state at one point and eventually being bought back in 1994. With too many name changes to make heads or tails of, it first became Interbanc with a “c” in 1980 and in 1996 it was changed to Interbank with a “k,” presumably to make it more international, going from the Spanish “Banco” to the English “Bank.” Interbank now operates more than 150 branches across Perú and is one of the largest financial institutions in the country. And like any growing enterprise, its time had come for a brand refresh. Interbank headquarters in Lima, Perú, befo