Brand
2013Saab’s Griffin Caught Between a Rock and a Hard Place
Established publicly in 1949 with the launch of its first model, the Saab 92, Saab Automobile AB is a Swedish car manufacturer with a strong history of safe, sturdy, well-performing cars — unfortunately the same can’t be said for the stability and continuity of those cars’ parent company. Read on for the soap opera-ish story.The Saab automotive brand was originally established by Saab AB — Saab standing for “Svenska Aeroplan AB”, “Swedish Aeroplane Limited” in English — an aerospace and defense company still active today (and using the Saab name and famous crowned griffin logo). Later the Saab car brand was merged with Scania, a truck manufacturer still active today (also using the griffin logo but at least not the Saab name anymore, ju
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