New Logo and Identity for Rolls-Royce by Pentagram

Established in 1998, Rolls-Royce Motor Cars is a British luxury automobile maker that builds on the long history of the well-known brand. Dating back to 1904 when the electrical and mechanical business of Henry Royce made an engine for the car business of Charles Rolls, Rolls-Royce was established in 1906 and from the start it was a success. Like other car manufacturers at the time, it build aircraft engines during the first World War and stayed in that industry for a long time. In 1998, ownership gets complicated: Rolls-Royce Motor Cars was sold by Vickers to Volkswagen, although BMW hold the rights to the name and the marque for use on Rolls-Royce cars, having acquired the rights from Rolls-Royce plc for £40m in 1998. Long story short: fancy cars from the UK most of us can not afford — t