San Diego Zoo Gets Funky

Founded in 1916 the San Diego Zoo is one of the largest in the world, with “over 4,000 rare and endangered animals representing more than 800 species and subspecies” including a delicious (looking not tasting) panda. The San Diego Zoo, as a parent brand and non-profit organization, also operates the San Diego Zoo’s Wild Animal Park, and San Diego Zoo’s Institute for Conservation Research, and counts with more than 250,000 member households and 130,000 child memberships. Despite being all part of the same family, each entity had its own identity and it wasn’t clear that they were all fighting the same fight: Conservation. The San Diego Zoo has just introduced a new identity created by Landor that unifies the full San Diego Zoo organization under one visual iden