Shark Attack

Retired golfer, and one of the sport’s best, Greg “The (Great White) Shark” Norman has one of the most recognizable sports-slash-lifestyle logos that depicts his nickname. Interestingly, as a 2014 article in Palm Beach Illustrated reports, the logo was first designed by Reebok in the 1980s, who then gave Norman the rights to, and then licensed it back from him for their collaboration. The Greg Norman Company has been using the logo for his more than a dozen businesses spanning golf course design, real estate, interior design, investments, wine, clothing, eyewear, beef, and restaurants. Sadly, the original logo was stripped from much of its character in 2016.