New Logo and Identity for CRKT by Blue Collar Interactive

Established in 1994, Columbia River Knife & Tool (CRKT) is an Oregon-based manufacturer of knives, tools, and accessories for sports, work, camping, and being a bad-ass. Working with different designers CRKT offers everything from pocket knives to large survival blades to tomahawks, all with awesome names like “Redemption”, “Chanceinhell”, and “Spark’N Sharp”. Earlier this year, CRKT introduced a new identity designed by Hood River, OR-based Blue Collar Interactive. The old logo on a tomahawk. Anatomy is an extremely important aspect of good design. There must be a visual rhythm to each element in the mark that’s simple, balanced and above all else, justifiable. There’s simply no room for extras, especially when you consider the sma