New Logo and Identity for Jenn-Air by 45 Irving

Established in 1947 (originally as Jenn-Air Products Company, manufacturing industrial fans), Jenn-Air became well known in 1961 when its founder, Louis J. Jenn, invented the first downdraft cooktop (using one of the company’s fans), a self-ventilated stove that sucks in air during cooking. Since then, the company has focused on kitchen appliances, from dishwashers to microwaves to refrigerators to cooktops and ranges. Last week, at the 2018 Architectural Digest Design Show in New York, Jenn-Air introduced a new campaign — under the brand positioning of “Bound by Nothing” — and identity by Chicago, IL-based 45 Irving. JennAir today revealed its new brand campaign, Bound By Nothing, a creative mission to reinvigorate luxury audiences. The rebellious campaign si