New Logo, Identity, and Livery for Air Arabia by Interbrand

Established in 2003, Air Arabia is the first and largest low cost carrier in the Middle East and North Africa. Based in the United Arab Emirates, it flies to over 155 destinations across the Middle East, North Africa, Asia, and Europe with a fleet of 53 airplanes. At the end of last year, Air Arabia introduced a new identity designed by Interbrand. Middle East pioneer low-cost airline AirArabia was at turning point in his history, looking to become a true world-player offering real-value and greater lifestyle relevance to its key stakeholders. A friendly and familiar, Arab and youthfully-spirited airline has commenced its journey of transforming itself into an iconic brand offering memorable journeys with a rejuvenated value proposition that can connect with all audiences.Setting a new ben