Zee TV Sees Swooshes

Established in 1992 Zee TV is one of the leading television channels in India, and since 1995 has been both exporting Zee TV to other countries and expanding its roster of channels to include Zee Cinema, Zee Sports, Zee Business, Zee Cafe, among a line-up of 25 channels, all now under the corporate umbrella of Zee Entertainment Enterprises Limited. Earlier this month Zee TV introduced a new identity to roll out across all of its channels (except the Ten Sports brand) designed in-house with additional muscle provided by global agency Draftfcb. Developed by the in-house team, Zee TV’s aqua blue colour new logo features a stylish font. The new age design with its upward flourish signifies the upward movement of desires and wishes. The abstract form of the ‘Z’ and vibrancy of