It’s a Green World After All

On June 4th, Discovery Communications launched Planet Green, the “first and only 24-hour eco-lifestyle television network,” and with original programming on TV and a robust online presence Planet Green demonstrates that there is more than just gloomy, end-of-the-world content surrounding the environment. The new identity, designed by New York-based Open, is a green circle paired with a heavy-duty (and beautiful) sans serif designed by Chester Jenkins of Village. The logo, to some, may seem like an over-simplified or easy solution, but with a name like Planet Green, I doubt there was a more perfect — and most importantly, ad hoc — solution. And unlike the recent circle logo from Euronews this one doesn’t feel pretentious nor operate on pure quirk — the qu