New Logo and Identity for TP-Link by Futurebrand

Established in 1996, TP-Link is a manufacturer and provider of networking devices and accessories. The most common of which are wireless network routers but their offering gets more techie and nerdy from there. Based in Shenzhen, Guangdong, China, and with a U.S. presence since 2008, TP-Link competes with more well-known router brands — if you are into routers, which I know you totally are — like NETGEAR, Belkin, and Linksys. (I mean, how many password-protected Linksys-named Wi-Fi networks have you wished you could join?). With new products in the smart home, smart phone, and smart accessory categories, and looking to expand its presence and notoriety, TP-Link has introduced a new identity designed by the New York, NY, office of Futurebrand. To align with this new corporate st