Short, Sweet and to the Point

Three-letter cable channel identifications seem to be all the rage lately. One merely has to channel surf to find plenty of three letter abbreviations for different networks: CNN, TNT, TBS, TLC, TNN, A&E; and the list goes on. Apparently network execs think that their viewers don’t have the mental capacity or intelligence to recall their favorite channels — or perhaps this trend is the result of an instant gratification society in which the proliferation of instant messaging has diminished our ability to read, write and think in complete thoughts and sentences.The latest example of this “dumbing down” of channel identifications can be seen through The Biography Channel’s new brand. Reduced to “bio” and set in all lowercase letters in a slab ser