Smell you Later

Paris, France-based Paname Brewing Company has a new range of “Beer Therapy” brews for people facing the loss of smell effect from COVID: “Designed for beer lovers who suffer from anosmia, [the] limited edition line is directly inspired by studies on the rehabilitation of the sense of smell, which reveal that smelling a familiar scent on a regular basis can help restore the sense.” The packaging has been designed by local firm L’ASSOCIÉ. COVID brand flex too soon?