Friday Likes 410

Some elegant and sophisticated wordmarks tie this week’s three projects together, with work from St. Paul, Portugal, and Seoul. Wile by Abby Haddican Studio Wile is a brand of plant-based wellness supplements formulated for women entering what the company calls the “grown” stage… not too young, not too old… 40-ish and up, using “naturopathic ingredients to help women regulate hormone fluctuations, manage stress, and support their energy levels and mood”. The packaging and identity, designed by Saint Paul, MN-based Abby Haddican Studio, combine a beautiful high contrast sans serif that has some pronounced flared terminals with some lovely illustrations of women bodies. These can either disappear subtly into the background and almost serve as abstract curvy shap