Smile, You are on Security Camera

In October of last year Brink’s Home Security, the 26-year-old consumer and residential division from security and protection company Brink’s, was spun off as its own company and went public. As part of the agreement, Brink’s Home Security would have three years to drop “Brink’s” from its name. This week the company announced its name change to Broadview Security.Midway through their FAQ section, Broadview Security gives a little insight into the process: Last year, we hired Landor, a top-tier branding agency, to help us develop our new name and brand. As part of Landor’s research and development process, we involved employees and customers to help us determine the key elements of our organization, our brand and our legacy that are essential to who