Sneak Peak

With only 3,000 days to go — that’s 8 and a quarter years — until the XXVII Olympic Winter Games in 2034, the 2034 Organizing Committee has announced that “Utah 2034” will be the official name of the Olympic and Paralympic Games. As part of the announcement, the committee has shared the event’s logo, whose letterforms reflect “shapes and angles reminiscent of the landforms of the American West, as well as those of athletes in action” and was developed by the organizing committee, “overseen by Salt Lake City sports branding visionary Molly Mazzolini, in collaboration with a team of outside designers”. Consider me cautiously intrigued.