New Emblems for LA28 Olympic and Paralympic Games

The 2028 Summer Olympics, officially known as the Games of the XXXIV Olympiad, and colloquially referred to as LA28 will mark the third time the Olympics are celebrated in Los Angeles, CA, and the first time since the games in Atlanta in 1996 that they will take place in the United States. Yesterday, the LA28 organizing committee — the non-profit, privately funded organization responsible for delivering the 2028 Olympic and Paralympic Games in Los Angeles — introduced the emblem for the event. No specific credit on who designed the emblem but credited agencies include: Works Collective, Stink Studios, Media Monks, Cashmere Agency, Giant Spoon, Clàrus, and Nike Design Team. The LA28 emblem honors creativity, diversity, self-expression and inclusion.A Bold and Diverse FoundationA strong and