Stick to the Script

After a stormy four years since filing for bankruptcy in 2020, Lord & Taylor has a new ownership determined to bring it back to some form of its old glory, starting with the return of the original script logo. Sina Yenel, chief strategy officer at Regal Brands Global (the new owner), called the adoption of a basic sans serif logo in 2022 “the biggest betrayal of the brand” (although at this point it’s hard to keep track what logo Lord & Taylor has had when, in what style, and which year was the biggest betrayal).