Brand
2025Stop Messi’ng Around
The companies behind Logan Paul’s Prime drink and Lionel Messi’s Más+ are embroiled in a battle of lawsuits over their similarities and, as the obvious solution to any legal and business dispute, Logan has said he would drop his suit if Messi accepts to fight him in a boxing match. As much as I would back Messi over Paul in any context, Prime did arrive before, establishing a very clear aesthetic that Más+ could have easily avoided.