Super Bowl in Perspective
Less than 24 hours after Super Bowl XLII aired on FOX, NBC (which will air the next Super Bowl) unveiled the logo for the XLIII edition of the Super Game in Tampa Bay during a commercial break of American Gladiators, hoping to get their audience excited and their DVRs programmed 364 days in advance. There are a couple of firsts for this logo: The first, and the somewhat ridiculous, is that it’s the first logo unveiled a year in advance, which Dick Ebersol, Chairman, NBC Universal Sports and Olympics pegged as simply “an initial indication of how excited we are to broadcast the Super Bowl”; and, second, it’s the first Super Bowl logo to use green — something that I found quite amazing actually, given that for three hours straight you are looking at a couple of