Swag as Economic Barometer

The Hustle has a pretty interesting article about the economic power and impact of corporate swag and how well it reflects the state of the economy in general. Also, some sobering stats (under the assumption that they are correct) like it being a $26.1-billion industry or how in 2022 ad spending fell by 6% but promotional swag spending was up 12% or when the industry grew three times quicker than the ad sector and 4 times quicker than the U.S. economy as a whole in 2010. Yikes.