The Art Gallery of Many Typefaces

The Art Gallery of Ontario (or, “the AGO” to friends) has been undergoing a revitalization since 2002 that will culminate in a Frank Gehry-designed building and thousands of new works of art sometime in the Fall of 2008, when the AGO reopens its doors, which have been closed since October of last year. In the meantime, and gearing up for the momentous event, the AGO unveiled last week a new logo designed by Bruce Mau Design, who also designed the previous iteration of the logo in 1997.The new logo comes saddled with too many metaphors and stretching of the imagination: “The Art Gallery of Ontario is relaunching with a renewed mission to bring art and people together with experiences and spaces that are dynamic yet timeless, popular yet iconic. The new logo is similarly im